Professional Web Design Services

Four variables move the number most: how many pages and languages you need, whether the design is customised on a corporate theme or drawn from scratch, which modules you add (blog, forms, gallery, store) and how much content you bring ready. Integrations with a CRM, booking tool or ERP are quoted separately; a payment gateway is part of the E-Commerce scope.

Use the Website Cost Calculator for an indicative range before the call, then compare any quotes you collect on identical scope. A low headline price that excludes hosting, SSL, content or post-launch support usually costs more by month twelve.

• Starter scope: one language, up to 5 pages, corporate theme customised to your brand
• Professional scope: one language, up to 15 bespoke pages, blog and forms
• Corporate Premium scope: two languages, unlimited pages, premium design built around your brand
• E-Commerce scope: three languages, unlimited products, payments and shipping
• Custom design and software: quoted after a scope analysis

The quote is written and itemised, so you can see what each line delivers before you sign. Scope that is not on the list, such as a booking engine, a customer portal or a third-party integration, is added as a priced line rather than hidden in a lump sum.

Content is the most common surprise. If your texts, photos and translations are ready, nothing is added; if we write or source them, expect an additional 1-2 weeks and a separate fee agreed up front.

• Included: design, build, CMS, first-year hosting, free SSL, basic SEO, support
• Yours to own: domain registration and renewal in your name
• Extra when requested: copywriting, photography, translation, custom integrations

With Master Web, hosting and the SSL certificate are included for the first year and technical support runs for twelve months, so your year-one running cost is the domain alone. From year two you renew hosting with us or move to any provider you prefer.

Budget separately for growth. Content updates, a monthly SEO programme or Google Ads are not maintenance; they are marketing spend and should be judged on the leads they bring, not treated as a fixed overhead.

• Domain: $10-25 per year (market range), always registered in your name
• Hosting: $5-75 per month depending on traffic and stack (market range)
• Maintenance plan: $15-105 per month or more for updates, backups, monitoring
• Optional: SEO retainer, ad budget, new landing pages

A good theme is not a weakness. For a local service business, a clinic or a consultancy with limited content, a well-adapted theme launches faster and costs less, and nobody outside the design world notices the starting point.

Bespoke wins when conversion matters. Tailored page structures, custom components and a layout built around your sales argument usually outperform a theme that was built for everyone. It also avoids the plugin sprawl that slows generic themes down.

• Template: faster launch, lower cost, fine for simple content
• Bespoke: unique structure, stronger conversion focus, scales with modules
• Either way: responsive layout, CMS panel, SSL and basic SEO are included

Register your domain in your own name if you have not already, and gather what exists: logo files, brand colours, product photos, a sentence on each service. Even rough notes shorten the brief stage considerably.

Then write a short design brief. Name three websites you like and why, list the pages, note the call to action for each, and state your launch date. That document becomes the yardstick for every quote you receive.

• Define the goal: enquiries, bookings, online sales or recruitment
• List pages and languages; decide who writes the content
• Secure the domain in your name and collect brand assets
• Book a discovery call and ask for a written scope

The single biggest delay on any website project is missing content. Pages cannot be finalised around placeholder text, so agree who delivers texts, images and translations, and by when, before design starts.

Market ranges are wider than our packages because they include larger scopes: template builds commonly take 4-8 weeks and custom SME sites 8-16 weeks at agencies in the US and UK. Clear scope and prompt feedback keep a project at the short end.

• Corporate site: 15-30 days with content ready
• E-commerce store: 2-4 weeks
• Custom design and software: 4-8+ weeks
• Content written by us: add 1-2 weeks

Analysis and planning produce the sitemap, page list and content plan. Design turns that into page layouts you approve before any code is written, which is where most revision rounds are spent. Development builds the approved screens into a working, editable website.

Before launch we run a quality pass: forms, speed, mobile layouts, legal pages, redirects from any old URLs and the SEO basics. After launch, technical support continues for twelve months under the package.

• Analysis and planning: goals, sitemap, content checklist
• Design: homepage and key templates approved before coding
• Development: responsive build on the agreed platform
• Testing, launch and support: devices, forms, speed, go-live, training, one year of support

The common market standard is 2-3 rounds, and most projects use fewer when feedback is consolidated. Collect comments from everyone on your side into one list per round, so the design does not drift between stakeholders.

The cleanest projects settle revisions at the design stage, before code. Changes after development are still possible, but structural ones cost more time, which is why we ask for sign-off on the key page layouts first.

• Revision: changes within the agreed scope, covered by the rounds
• Scope change: new pages, modules or languages, quoted separately
• Consolidate feedback into one list per round

WordPress runs a large share of the web for a reason: content editors know it, themes and plugins cover most needs, and hosting is cheap. Its weak points are plugin bloat, update discipline and performance, all manageable with a disciplined build and a maintenance plan.

A Next.js site is compiled code with no plugin layer, which typically means faster pages, fewer security patches and a design that is not constrained by a theme. It suits companies that treat the website as a product and plan custom functionality over time.

• Content-heavy, frequent edits, standard features: WordPress with a hardened setup
• Performance, custom logic, integrations, long-term product: Next.js and TypeScript
• Both options include a CMS panel, responsive design and SEO basics

What you can change depends on how the site was structured. Text, images, products, team members and posts are editable fields; the overall layout, typography and components stay fixed so the design does not degrade as content grows.

If you prefer not to touch the site at all, a monthly maintenance agreement can cover content updates alongside backups and security patches. Many clients handle day-to-day edits themselves and hand us anything structural.

• Editable: pages, texts, images, blog posts, products, team, FAQ entries
• Fixed by design: layout, typography, components, navigation logic
• Included: panel training at handover, first-year technical support
• Optional: maintenance plan that includes content updates

In practice we design mobile layouts first, then expand them for tablets and desktops. Every page is checked at phone, tablet and desktop sizes before launch. Tap targets, readable font sizes, fast images and forms that work with one thumb are the details that decide whether a visitor calls.

Every Master Web package includes a mobile-responsive build, so you do not need a separate mobile site for your content to work on phones. A dedicated mobile app is a different decision, driven by features such as push notifications, offline use or device hardware.

• One codebase, one set of URLs, every screen size
• Mobile-first indexing: Google ranks what the phone version shows
• Checked at phone, tablet and desktop sizes before launch

Architecture matters more than translation volume. Each language needs its own URLs (such as /en/ and /de/), localised titles and metadata, a language switcher that keeps the visitor on the same page, and sitemaps that list every version. Done badly, languages compete with each other in search.

Translation is the cost driver you control. Machine translation is acceptable for a first draft of secondary pages, but service descriptions, legal texts and anything that sells should be reviewed by a native speaker before launch.

• Per-language URLs, metadata and sitemaps
• hreflang and canonical tags configured correctly
• Language switcher that stays on the current page
• Translation: supplied by you or quoted separately

The corporate site is a marketing asset: services, references, team, blog and forms. The store is an operational system: every order touches payments, stock, shipping and accounting, so integrations and testing take a far larger share of the project.

If you sell a handful of products or take deposits, a corporate site with a simple payment link can be enough to start. Move to a full store when you need variants, discount campaigns, filtering and marketplace or Google Merchant feeds.

• Corporate: pages, blog, forms, references, SEO basics
• E-commerce: catalogue, cart, payments, shipping, stock, accounts, invoicing
• Store SEO: product structured data and a Google Merchant feed

One-pagers win on focus and speed: the visitor reads one argument top to bottom and meets one call to action. They lose on SEO breadth, since Google ranks pages for topics and a single page can only target one or two.

A common middle path is a compact site of 3-5 pages: home, services, about, references, contact. It stays quick to produce and leaves room to add landing pages for campaigns later.

• Yes: single offer, single audience, campaign or launch page
• No: multiple services, several target keywords, blog or news plans
• Alternative: a 3-5 page starter site that can grow

The Starter scope covers titles, meta descriptions, sitemap, Analytics and Search Console. The Professional and E-Commerce scopes add structured data, Core Web Vitals optimisation and, for stores, product schema and a Google Merchant feed. That foundation is what a later SEO campaign builds on.

What design alone cannot do is win competitive keywords. Rankings depend on content depth, authority and time, which is why we separate the one-off technical setup from a monthly programme you can start once the site is live.

• Included at build: technical SEO, metadata, sitemap, analytics, speed
• Separate service: keyword research, content, link building, monthly reporting
• Ask for: structured data, hreflang for languages, a redirect map on redesigns

Master Web connects Search Console and Analytics at launch, submits the sitemap and checks that pages are indexable, which removes the technical reasons a site fails to appear. From there, visibility grows with the pages you publish and the links and mentions you earn.

Set expectations by keyword type. Your company name and a handful of niche phrases can rank quickly; broad terms such as "web design" or "law firm" take sustained work against competitors who have published for years.

• Indexing: days to weeks after sitemap submission
• Niche and brand terms: weeks to a few months
• Competitive head terms: months of ongoing SEO and content
• Track progress in Search Console, not by searching yourself

Slow sites lose people before the first scroll, especially on mobile data, and Google uses the Vitals as a ranking signal among many. The usual culprits are oversized images, heavy themes and plugins, render-blocking scripts and slow hosting.

Speed is engineered, not added later: compressed and lazy-loaded images, minimal scripts, caching and a content delivery network, and a stack that does not load what the page does not need. The Professional and E-Commerce scopes include Core Web Vitals optimisation explicitly.

• LCP: main content visible quickly
• INP: taps and clicks respond without lag
• CLS: nothing jumps around while the page loads
• Test your current site with the free Site Analysis tool

Before any redesign, Master Web exports the current URL list and traffic data, decides which pages stay, merge or go, and builds a redirect map page by page. Bulk-redirecting everything to the homepage is a common mistake, and Google treats those redirects as soft 404s.

After launch we re-submit the sitemap, verify that redirects resolve, keep titles and metadata on the pages that performed, and watch Search Console for crawl errors in the first weeks. Expect small fluctuations as Google re-crawls, then a return to stable positions.

• Map every old URL to a new one with a 301 redirect
• Keep the content and metadata of pages that already rank
• Never redirect everything to the homepage
• Re-submit the sitemap and monitor Search Console after launch

Technical support is not the same as new work. Correcting a broken form or a display bug is support. Adding a new section, redesigning a page or building a new integration is a change request, which we quote separately so there are no surprise invoices.

After the first year you can continue with a monthly maintenance agreement that covers security updates, backups, monitoring and agreed small changes, or simply contact us when something is needed.

• Included for 12 months: bug fixes, panel help, hosting and domain guidance
• Business hours: Monday-Saturday 09:00-19:00 Istanbul time (UTC+3)
• Channels: email, phone lines in the US and Turkey, WhatsApp
• After year one: optional monthly maintenance plan

We recommend keeping the registrar account, the DNS records and the billing details for the domain in your own company name from day one. An agency can manage the records for you, but the login and the ownership record should never sit with a third party.

Hosting is different: it is a service you rent, so it is normal for the agency to provision it during the first year and for you to decide later where the site lives. The SSL certificate is tied to the hosting and on most modern hosts renews automatically.

• Domain: yours, registered in your name, you hold the login
• Hosting: included for year one, then renew or migrate freely
• SSL: free and usually renewed automatically with the hosting

Portability depends on the stack. A WordPress or Next.js site moves to any compatible host in hours; a store with payment and shipping integrations needs the new environment configured and tested, which we document at handover.

Keep a copy of the handover package, including the source code, a database export, hosting and DNS settings and the panel documentation, in your own storage. It is cheap insurance that turns any future switch into a routine task.

• You receive: files, database, admin access, documentation
• Standard stacks (WordPress, Next.js) move to any compatible host
• Ask every agency for this commitment in writing before you sign

Ownership and access are two different things. Many disputes come from sites where the client "owns" the design but the agency holds the hosting, the domain and the only copy of the code. Insist on all three: the rights clause, the delivered files and your own logins.

Open-source platforms and libraries cannot be assigned to you, because their authors keep the copyright, but their licences let you use, modify and move them freely. The custom work built on top of them is what the contract transfers to you.

• Contract clause: rights to the custom work assigned to the client in writing
• Delivered: source code, design files, database, documentation
• Third-party licences: listed, remain with their authors

The content-delay clause matters most in practice. Many late projects are late because texts and images arrived weeks after the design was approved. The contract should therefore state that the schedule pauses until content is delivered, and how the launch date moves.

Also check the smaller lines: who pays for stock photos and fonts, how change requests are priced, whether the agency may show the work in its portfolio, and how support requests are logged and answered.

• Scope list and explicit exclusions
• Timeline with milestones and the content-delay rule
• Revision rounds and change-request pricing
• Payment plan tied to milestones
• Ownership of code, design and content
• Hosting, domain and support period after launch

The practical checklist is short: a privacy policy that says what you collect and why, a cookie consent tool configured to your analytics and marketing tags, consent checkboxes on forms, and a data processing agreement with any tool that stores visitor data.

Security is mostly maintenance. Keep the platform and plugins updated, use strong admin credentials and two-factor login, take regular backups and restrict who can publish. Accessibility (WCAG) is increasingly expected too, especially by public-sector and larger corporate clients.

• GDPR and UK GDPR: policy, consent, lawful basis, DPA with vendors
• CCPA and similar US state laws for American audiences
• Included at build: SSL, privacy and cookie pages, secure forms
• Ongoing: updates, backups, strong logins, access control

The output of AI builders is improving quickly, but the weak spots are consistent. Expect generic layouts, thin copy that reads like every other site, limited SEO control, platform lock-in and nobody to call. Those matter little for a hobby site and a great deal for a company that sells through its website.

A common middle path for small sites is a hybrid: let a tool draft the structure, then pay for 20-40 hours of professional refinement on design, copy, speed and SEO. Ask the agency to quote that reduced scope in writing after a short scope call, so the refinement hours and deliverables are fixed before work starts.

• AI builder: fast, cheap, generic, platform lock-in
• Agency: bespoke design, strategy, integrations, accountability
• Hybrid: AI draft plus 20-40 hours of professional refinement (market practice)
• AI coding tools cut coding time 15-30%; analysis, QA and integration stay (market range)

Write for extraction. Each page should open with a concrete answer, use headings that match how people ask the question, and avoid burying facts in marketing copy. Numbers, ranges and named conditions are quoted far more often than adjectives.

Make the site easy to read for machines: FAQPage and Organization structured data, an up-to-date sitemap, an llms.txt file describing your key pages, no content hidden behind scripts, and fast loading. Then earn mentions: references, directories, press and partner pages build the authority AI models weigh.

• One clear answer per page, stated in the first sentence
• FAQ sections with natural-language questions
• Structured data, sitemap, llms.txt, fast and crawlable pages
• Consistent name, address and facts across the web
• Mentions and links from credible sites

Communication is scheduled, not improvised. You get a named contact, a written schedule before the contract, and feedback rounds with clear deadlines on both sides. Design reviews happen on live preview links, so you see the real page on your own devices, not screenshots.

Support hours are Monday to Saturday 09:00-19:00 Istanbul time (UTC+3), which covers most of the European working day and the morning on the US East Coast. Enquiries get a same-day reply and a written quote within one business day.

• Video discovery call, written scope and schedule
• Shared board with tasks, previews and feedback threads
• Milestone review calls; live preview links for design sign-off
• Offices: Istanbul, Amsterdam, Miami Lakes (FL); US and Turkish phone lines

A good freelancer is excellent value for a landing page or a small brochure site, and many agencies started that way. The risk is continuity: one person means one point of failure for deadlines, bug fixes and future changes.

An agency brings a team (designer, developer, SEO, project manager), a process with defined revision rounds, a contract with ownership and support clauses, and the capacity to scale the site into a store or a web application later. For a corporate site that must generate business, the agency route usually costs more up front and less over time. Judge both by live references and written terms.

• Freelancer: lower cost, direct contact, limited capacity and continuity
• Agency: team, process, contract, support period, scalability
• Both: check live work, ask who owns the code, get the scope in writing

Open the references on your phone and test them: speed, forms, broken links, the quality of the writing. Ask for a client you can email. Master Web lists its work on the references page and has delivered more than 850 projects for clients in over 20 countries across 15+ years.

For quotes, make a simple table: pages, languages, bespoke or themed design, CMS, hosting and SSL, content production, SEO setup, revisions, support period, ownership. A quote that is cheaper because half the rows are empty is not cheaper.

• Live references you can test, plus a contactable client
• Ownership of code, design and domain in writing
• Contract: scope, schedule, revisions, payment plan, support
• Equal-scope quote table before comparing prices
• Sector experience and a named project contact