App Launch Checklist
17 critical checks to pass before publishing on the App Store and Google Play: accounts, store assets, policy requirements and testing rules. Progress is saved as you go.
Free and interactive — compiled from Apple’s and Google’s current requirements.
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Why are rejections so common?
A large share of first submissions get rejected over missing privacy declarations, wrong store assets or skipped testing requirements. Google’s 12-testers × 14-days rule for new personal accounts and Apple’s data declaration forms are the most common blockers. This list covers what must be complete BEFORE you submit.
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Frequently Asked Questions
Apple Developer is $99/year; Google Play Console is a one-time $25. Organization accounts on Apple also require a free D-U-N-S number (can take a few days).
Yours. If the agency publishes from its own account, the agency owns the store listing — transfers later are painful. We always publish under the client’s own account.
New personal Play Console accounts must run a closed test with at least 12 testers for 14 continuous days before production access. Organization accounts are exempt.
Yes — both stores require a live privacy policy URL, plus Apple’s App Privacy and Google’s Data Safety declarations. Missing them means rejection.
Apple resolves most submissions within 24 hours; Google usually takes a few days (longer for new accounts). Plan your launch date accordingly.
You receive the reason in writing; most cases are fixed and resubmitted. If unjustified, appeal channels exist. Our team can manage the whole release for you.